Watch. | Listen. | Learn. | Think. | Plan. | Improve.

Learn how to think beyond any dog training method and improve your training skills by planning your sessions with better creativity & precision.

Meet our expert

I’m Jirka Vierimaa, founder of Dog Training Masterplan and the lead instructor you’ll see guiding every course we offer.

Over the past two decades, I’ve had the privilege of working hands-on with more than ten thousand dogs and twenty other species. In Finland, I am one of the founders of the country’s first university-level professional training program for animal trainers—a milestone that continues to shape the next generation of specialists.

At my core, I’m driven by an unrelenting passion for the science of learning. My mission is to crystallize that knowledge into clear, actionable insights and share it with you, so you and your dog can unlock your full potential together.

I have also conducted an international, multi-sited research project focused on interaction between working/therapy dogs and their handlers.
Your Coach
“Interacting as a dyad is the only tool you need for successful dog training!”

Jirka Vierimaa

Founder | M.Soc.Sc. | Expert in Behavior Analysis | Doctoral Researcher in Social Sciences

Our students love us

The Basics Course teaches, in a very practical way, how to structure a training situation with your dog and what aspects of your own behaviour are most important. It provides a clear, hands-on method that can be applied to any type of dog training.

The method supports not only planning a training session, but also its execution, analysis, and further development. It is easy for beginners to understand, yet an excellent tool for more experienced trainers to analyse and refine their approach, making training more effective and more considerate of the dog.
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Mirva Paasonen
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I found the Basics Course quite accessible to get into. Theoretically, it is presented with a very well structured train of thought with a clear beginning, middle and ending which makes it easier to follow.

The web page itself is very user-friendly and intuitive to navigate. With these aspects of the course, it creates a rather good learning environment for better understanding the message that is being communicated.
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João Carvalho
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Valuable and important knowledge put in a simple, easy-to-understand, and translatable way to the practical side of dog training. Cleared some points and helped to rearrange some ideas in the right places regarding the behavior flow, which will for sure improve my communication with my dogs during training sessions, not only by thinking ahead about the goals but also by making sure that the dog's state of mind is in the right place.

Moreover, a framework that proves to be very versatile, as you can apply it to very different training methods.

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Ivo Carvalho
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The Basics course was clear, well-structured, and consistent, making it easy to follow the learning process from theory into practice. I especially appreciated that the content was firmly grounded in science, which gave the training framework both credibility and depth.

Training dogs is part of my professional work in providing Animal-Assisted Therapy, so I am already familiar with the subject. At the same time, I believe you can never consider yourself “finished” as a trainer. This course truly made me pause and reflect on the foundations of my own training practices. While much of what I do was already aligned with the principles presented, the course also led to new insights and deeper understanding. These realizations have motivated me to continue refining and developing my training skills.
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Johanna
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